Thursday, 29 December 2016

Evaluation Question 3

What have you learned from your audience feedback?
For all of my products I tried to get audience feedback, this was mainly in the form of survey, however I did get a couple of videos. 

Firstly was the music video. My main feedback was to add effects over the music video to make it look clearer and more professional. As one of my feedback's said to add it to make the scenes of the couple brighter, I made sure only to add effects over the scenes of the couple and left the scenes with just Vanessa dark with no effect to add to the story telling. A positive part of my feedback suggested that the editing technique with fades was good, so I added more in between certain scenes to make the story more obvious. Some of the feedback suggested that the lyrics were out of time with the lip-syncing so I tried to make that fit better.



In my digipak, the only negative feedback I got was to ‘make it look more professional’. The ways that were suggested was to add a bar code, the record label, copyright information, etc. However, I did get positive feedback for linking everything together with continuous text and fonts. 



For my website I received feedback to add more tabs as I started out with little. I did this by adding the information and photos tab. I also learned that the compass theme going across both my digipak and website was well liked, and linked everything together well.


Sunday, 18 December 2016

Evaluation Question 2

How effective is the combination of your main product and ancillary texts?




Script:
Along with my music video I made a website and a digipak to go alongside each other to perceive the idea of an upcoming artist.
For each product, there had to be a linking feature to make sure that it’s evident that all by one artist, as well as making each product is evident that it links to the genre. This included, particularly in the digipak and website, a black and white theme throughout each, which looking at the indie genre is a key feature throughout the genre which I’ve incorporated into my products. The video does feature more colour throughout, however the effects placed over the footage also mirror those seen in music videos in the indie genre, and there’s photos that match throughout the website in the ‘photos slide’.
Along with this, I’ve made sure the clothing somewhat matches in each product, with clothing matching stereotypes in the indie genre, for example oversized jumpers in most the images and partially in the music video. The same coat features in many of the pictures on the website, but also in certain scenes of the music video. However, there could’ve been a better effort to match the clothes throughout, as in certain parts of the music video they don’t match the indie genres stereotype, or those previously used in past products.
However, throughout all products, the text doesn’t match, which it should’ve done to create the clear link for each task. There was no text in the music video, so this shouldn’t be included, however in the website and in the digipak, the text and fonts do not match which doesn’t link the products well, and instead makes them both look different from each other.
I believe that the combination of all my products is somewhat effective due to the matching colours and the somewhat matching clothes, however it is not totally effective due to font and text being very different from each other which doesn’t create a clear link, and therefore can be seen as ineffective.

Thursday, 17 November 2016

Storyboard

Storyboard


I've chosen to do my storyboard with sticky notes as it makes it easy to move and put more scenes in if necessary. I've colour-coded who's going to be in each scene with blue being scenes with only Vanessa in, and pink being scenes with Anna being in (with Vanessa), this makes it easier to be efficient with filming. On each sticky note I've put the lyrics, with the shot type and what is planned to happen in each scene, as well as who's involved.


Wednesday, 2 November 2016

Target Audience Research Survey

https://www.surveymonkey.co.uk/r/RVXG7YH

In this survey I've asked a series of questions to find out who my target audience are, and what they enjoy, and expect from a music video.

Website Plan

Website Plan

I've tried to make my design for the website as clear as possible. I've done this by making the text clear and bold and large, making it obvious where everything is on the website, as it can be hard to find what you want on some websites.

I've kept the colour scheme to black and white, mimicking the colours in the indie genres, and what some indie websites use, which I found out through my website analysis.

I've put the digipak in the middle as many websites, despite the genre do this, and in doing this it shows what a real indie musicians website would look like. The arrows at the side also copy what the CD on the digipak looks like, which links the two together and creates a theme for the artist making it obvious that it's her work.

Digipak Plan

Digipak Plan

I've chosen to make my digipak black and white as this represents many of digipaks in the indie genre. Also black and white is common colours in indie, as discovered from doing mood boards on the genre and target audience.

I'm using bold text to make it bright and show the artist and the name of the digipak clearly. Digipaks that aren't clear can be confusing and not look good. I'm using white text to make it stand out over the black background.

The background of every image is in the same location to give the impression of continuity and also the scenery matches the name of the album, with it being dark and Vanessa looking determined.

Saturday, 15 October 2016

Location Planning

Location Planning 




These pictures are for both the couple settings and of Vanessa on her own, and I've chosen these settings to give the 'indie' feel to the video and portray the genre of the video to be indie. Also, looking at target audience surveys, most people like outdoor settings, and therefore I've chosen to mainly use an outdoors/woods setting in the video.

This setting won't be used much, but adds diversity to the woods scene, whilst still being outside, and also fits the theme of the lyrics in the song, as a lot of it is driving away, and getting away, in which a road is needed to do so.

These places will be used for the lip syncing, as the setting can look darker in these places which would portray the mood of the song when Vanessa's alone. 


Tuesday, 4 October 2016

Costume and Props List

Costume and Props List
Vanessa
-Black Jeans,
-Green Coat,
-Black T-Shirt,
-Checked Shirt,
-Converse,
-Hair down,
-Natural makeup – eyes/foundation.




Anna

-Big cardigan,
-Blue jeans,
-Simple t-shirt,
-Converse,
-Hair half up, half down,
-Natural makeup – eyes/foundation.

 



Props
 -A bike









Website Analysis

Friday, 23 September 2016

Record Company Logo Analysis

Record Company Logo Analysis 

Blossoms Record Label Analysis

-Blossoms joined Virgin EMI Records.
-Virgin Records was founded 40 years ago by Sir Richard Branson.
-In March 2013 Virgin Records joined EMI to create Virgin EMI Records.
-Virgin EMI's copyright means that other companies cannot steal work under Virgin EMI's label, or usually copy it.

Logo Analysis

      
 This logo includes a small detail of colour by the main text and the small image is also coloured. It makes use of fonts, using a big attention grabbing font to show the main name of the record company, however uses a smaller one for records which isn’t seen as important.

This logo is simple, however recognised globally for the red swipe. There’s a basic font, however it makes clear who the record company is.

 
A basic logo in black and white, the font is simple, but stands out. The picture is also very simple, but is a statement.


My Own Logo:


This is the record company logo I created through Photoshop. It's effective due to it's simplicity, the different font, and the bright colour of the water.


Saturday, 17 September 2016

Goodwin's Theory Music Video Chart

Goodwin’s forms and conventions of music videos

(The music video is below the chart)


Genre characteristics

The video follows the characteristics of having dark colours in the video, the main character looking sad, a live performance from the artist and the costume being normal.

Relationship between the lyrics and the visuals


The lyrics and the visuals relationship tends to be illustrated, ‘I heard that you were coming home’ and there’s a girl finding her way through a maze. ‘I am awake now’ It’s filmed at night, and the shot shows how awake the girl is after being woken up. ‘You’ve got a lions heart’ The maze seems to be something she could fear however she’s being brave the way she’s walking around it, she also looks scared at points.

Relationship between the music and the visuals

The music is fast and upbeat, however the pace is quite slow, it spends a lot of time filming the band, and on the girl when she’s discovering things, despite the upbeat music. The video cuts on certain beats of the drum. During the instrumentals, the pace seems to increase, with more cuts, and after the instrumental, the pace of the song increases, as does the videos.

Style and iconography

The record company is looking to sell this track as heart-warming, and an upbeat track. The band are displayed as talented. This video is separate to other videos provided by the artists, previous videos tend to be solely the band playing in a location.

References to voyeurism

The video doesn’t seem to display people sexually, neither does anything else in the video. The references to voyeurism seems to be directed towards the people in the maze to see what they’re doing as they’re not completely understood.

Intertextual references

There isn’t any noticeable intertextual references.

Friday, 16 September 2016

Goodwin's Theory

Goodwin Theory
Andrew Goodwin’s forms and conventions of music videos:
1.     Music videos demonstrate genre characteristics. E.g. an instrument is held in a rock video, people wear the same clothes in a pop video, etc.
2.     There is a relationship between the lyrics and the visuals. This can be amplified, illustrating or disjunctive.
3.     There is a relationship between the music and the visuals. E.g. the pace of the music reflected through editing, through choreography. This can also be disjunctive.
4.     The demands of the record company: lots of close-ups of the main artist/vocalist. The artist may develop a visual style (motifs) that recurs throughout their work.
5.     There is likely to be reference to voyeurism (watching someone when they don’t know they’re being watched). Notations of it are not just restricted to women, it may also represent men as; gangsters, cheats, etc.
6.     There are likely to be intertextual references to either other music videos or to films and TV texts. I.e. Madonna’s ‘Material Girl’ refrences ‘Diamonds are a Girls Best Friend’

Tuesday, 13 September 2016

Genre Conventions

Conventions of Indie Music Videos

Camera

In a lot of indie music videos, there are a lot of medium shots, this is often to show the artists whilst they are playing their instruments, however this can also be used to see the costume of the characters, and the props they’re using/holding.

Close ups are also very common in the genre. They show us the emotion with the character; they’re also used commonly whilst someone’s singing. Extreme close ups are also used to show us more detail in the video, an eye crying, for example.

Pans are often used to show the setting of the music videos narrative. It shows the audience the location, which can be essential to the narrative. Pans are also used whilst filming the live parts of the video, panning to show all of the band playing, and also panning around the audience.

Mise-En-Scene

The setting for indie music videos tends to be easily accessed and low budgeted. For example they’re often partly filmed during the artists concert, they’re often filmed in cities, woods, etc.

The indie genre in general tends to have a specific look, in which shows throughout the video, with the artists wearing the generic clothes, and also sometime the characters. The artists and characters also wear minimal makeup, which reflects the genre accurately.

Props are also used throughout all videos, the most common, but are always seen are, instruments (e.g. microphones, guitars, pianos, etc.). This establishes who’s the artist in the video. However, props are also used to help ensure the scenes look realistic.

Live Performance

It’s also common for indie music videos to include live performance, it’s low budget, but also the basis for what the artist believes in, and what most indie artists most enjoy. This focuses on the talent of the artist, which would hopefully ‘sell’ them, and bring a bigger audience to the band.

Narrative

There is nearly always a disjunctive narrative in indie music videos. The narrative is usually interesting and holds the attention of the audience.

Editing

The editing in indie music videos seems to all have some kind of effect added over the top of the video. These are usually black and white, or other techniques, which make the video, look older


Editing also very commonly matches the pace of the song and the narrative. The pace of the song is usually slow, so in a lot of indie music videos there’s a lot of slow motion, and less cuts than what would be seen in a faster video. However, indie music video editing also takes the narrative into account, the pace changing to what’s happening in the narrative.