Target audience mood from Sian Hurst

Record Company Logo Analysis

Record Company Logo Analysis 

Blossoms Record Label Analysis

-Blossoms joined Virgin EMI Records.
-Virgin Records was founded 40 years ago by Sir Richard Branson.
-In March 2013 Virgin Records joined EMI to create Virgin EMI Records.
-Virgin EMI's copyright means that other companies cannot steal work under Virgin EMI's label, or usually copy it.

Logo Analysis

      

 This logo includes a small detail of colour by the main text and the small image is also coloured. It makes use of fonts, using a big attention grabbing font to show the main name of the record company, however uses a smaller one for records which isn’t seen as important.

This logo is simple, however recognised globally for the red swipe. There’s a basic font, however it makes clear who the record company is.

 

A basic logo in black and white, the font is simple, but stands out. The picture is also very simple, but is a statement.

My Own Logo:

This is the record company logo I created through Photoshop. It's effective due to it's simplicity, the different font, and the bright colour of the water.

Dyer's Star Image

Dyer’s star image from no no

Final Track Selection

Final Track Selection from no no

Goodwin's Theory Music Video Chart

Goodwin’s forms and conventions of music videos

(The music video is below the chart)

Genre characteristics	The video follows the characteristics of having dark colours in the video, the main character looking sad, a live performance from the artist and the costume being normal.
Relationship between the lyrics and the visuals	The lyrics and the visuals relationship tends to be illustrated, ‘I heard that you were coming home’ and there’s a girl finding her way through a maze. ‘I am awake now’ It’s filmed at night, and the shot shows how awake the girl is after being woken up. ‘You’ve got a lions heart’ The maze seems to be something she could fear however she’s being brave the way she’s walking around it, she also looks scared at points.
Relationship between the music and the visuals	The music is fast and upbeat, however the pace is quite slow, it spends a lot of time filming the band, and on the girl when she’s discovering things, despite the upbeat music. The video cuts on certain beats of the drum. During the instrumentals, the pace seems to increase, with more cuts, and after the instrumental, the pace of the song increases, as does the videos.
Style and iconography	The record company is looking to sell this track as heart-warming, and an upbeat track. The band are displayed as talented. This video is separate to other videos provided by the artists, previous videos tend to be solely the band playing in a location.
References to voyeurism	The video doesn’t seem to display people sexually, neither does anything else in the video. The references to voyeurism seems to be directed towards the people in the maze to see what they’re doing as they’re not completely understood.
Intertextual references	There isn’t any noticeable intertextual references.

Goodwin's Theory

Goodwin Theory

Andrew Goodwin’s forms and conventions of music videos:

1.     Music videos demonstrate genre characteristics. E.g. an instrument is held in a rock video, people wear the same clothes in a pop video, etc.

2.     There is a relationship between the lyrics and the visuals. This can be amplified, illustrating or disjunctive.

3.     There is a relationship between the music and the visuals. E.g. the pace of the music reflected through editing, through choreography. This can also be disjunctive.

4.     The demands of the record company: lots of close-ups of the main artist/vocalist. The artist may develop a visual style (motifs) that recurs throughout their work.

5.     There is likely to be reference to voyeurism (watching someone when they don’t know they’re being watched). Notations of it are not just restricted to women, it may also represent men as; gangsters, cheats, etc.

6.     There are likely to be intertextual references to either other music videos or to films and TV texts. I.e. Madonna’s ‘Material Girl’ refrences ‘Diamonds are a Girls Best Friend’

Genre Conventions

Conventions of Indie Music Videos

Camera

In a lot of indie music videos, there are a lot of medium shots, this is often to show the artists whilst they are playing their instruments, however this can also be used to see the costume of the characters, and the props they’re using/holding.

Close ups are also very common in the genre. They show us the emotion with the character; they’re also used commonly whilst someone’s singing. Extreme close ups are also used to show us more detail in the video, an eye crying, for example.

Pans are often used to show the setting of the music videos narrative. It shows the audience the location, which can be essential to the narrative. Pans are also used whilst filming the live parts of the video, panning to show all of the band playing, and also panning around the audience.

Mise-En-Scene

The setting for indie music videos tends to be easily accessed and low budgeted. For example they’re often partly filmed during the artists concert, they’re often filmed in cities, woods, etc.

The indie genre in general tends to have a specific look, in which shows throughout the video, with the artists wearing the generic clothes, and also sometime the characters. The artists and characters also wear minimal makeup, which reflects the genre accurately.

Props are also used throughout all videos, the most common, but are always seen are, instruments (e.g. microphones, guitars, pianos, etc.). This establishes who’s the artist in the video. However, props are also used to help ensure the scenes look realistic.

Live Performance

It’s also common for indie music videos to include live performance, it’s low budget, but also the basis for what the artist believes in, and what most indie artists most enjoy. This focuses on the talent of the artist, which would hopefully ‘sell’ them, and bring a bigger audience to the band.

Narrative

There is nearly always a disjunctive narrative in indie music videos. The narrative is usually interesting and holds the attention of the audience.

Editing

The editing in indie music videos seems to all have some kind of effect added over the top of the video. These are usually black and white, or other techniques, which make the video, look older

Editing also very commonly matches the pace of the song and the narrative. The pace of the song is usually slow, so in a lot of indie music videos there’s a lot of slow motion, and less cuts than what would be seen in a faster video. However, indie music video editing also takes the narrative into account, the pace changing to what’s happening in the narrative.

Genre Analysis

Music video analysis from no no

Genre Moodboard

Album Cover Copy

My version of With Confidence's Better Weather album cover

The original album cover

In this task I learned about the effort that goes into making an album cover.
These are the different stages that went into making the album cover:

Introduction

This is my blog for my A2 coursework, in which I'll be planning, creating and evaluating a music video. I'll post everything onto my blog throughout the process.